Small Business Competition And The Internet
Some small businesses think there is too much competition on line for any effective marketing. That is completely wrong, however. Small businesses just need to use different tactics than, say, the...
View ArticleSimple Internet Marketing For Small Businesses
We talk a lot about Search Engine Optimization or SEO. That is one of the most important things a small business website needs. Optimized search engine results. It’s all about content and keywords....
View ArticleRamp Up Your Mailing Lists
For small businesses, making more sales is what keeps your doors open. We have talked about a lot of ways to boost your business and get your name out there. It’s been mentioned a couple of times, but...
View ArticleBecome An Entrepreneur – Start A Small Business
If you are one of many people out of work and have been out of work for a while, take the initiative and start a small business. It is not as hare-brained as some may think. One, the United States...
View ArticlePayroll Taxes Due To Increase For 2012
Two percent doesn’t sound like much, does it? But, that small amount may not be so small when it’s taken out of your paycheck this year. Congress did not extend the 2% tax cuts for 2012, so now your...
View ArticlePlacing Ads On Facebook And Twitter
Have you ever wondered where all those ads on Facebook and Twitter come from? And, how do you get your business ad there? Although some people may think that the advertising are interrupting the games...
View ArticleHow Many Social Media Accounts Does Your Business Need?
You might think that one social media account for any business is enough, but I would beg to differ. I think many businesses – even small businesses – can benefit by allowing their employees to...
View ArticleMake Your Business Into A Book
No matter what kind of business you are in, you can develop a process or methodology of accomplishing your important tasks and then teach that to others. That is really the essence of running your...
View ArticleFacebook Stories: Great For Business?
Facebook has launched another service that allows Facebook users to share their stories with the world in a more meaningful way. It’s called Facebook Stories. But can it be used for business? I don’t...
View ArticleWhose Niche Are You Building?
To some people, online marketing is a mystery. To the rest of us, success is determined by the niche you choose. So how do you choose a niche that you can build from the ground up into a solid...
View ArticleNew Google+ App Makes Photos In Hangouts Possible
Google+ went online with much fanfare. People signed on, then left. But it still keeps growing. And people are using it. Then, Google added Hangouts, business pages, and communities. And killed Google...
View ArticleUse The Past To Predict The Future
There are lots of ways to predict the future. One way is to use the past. That is, take data from history and use it to predict what the future might hold. It’s called predictive analytics. Retail...
View ArticleReaching Rural And Older Targets Online
This article points out that rural and older Americans are harder to reach online. That may be true, but it could also be changing. As the American population grows older, more older people use the...
View ArticleWhy Your Business Doesn’t Need To Shut Down
There are a lot of reasons why your business might be affected by the government shutdown. If you have a few government contracts and the government office or department through which you have that...
View ArticleA Free Tool To Keep You On Schedule
How many times have you tried to set up a conference call, or attend one, and had trouble figuring out exactly when the call was to take place? If you live in Minneapolis, Minnesota and the person...
View ArticleWhy You Should Conduct A Content Inventory
Your business is your content. Online, there is nothing more true than that statement. Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a...
View ArticleTo Pin Or Not To Pin
Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may...
View ArticleTo Pin Or Not To Pin
Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may...
View ArticleHow Blogging Has Changed Branding
Over the last 10 years I have seen online marketing go through quite a few changes. That includes blogging. In fact, blogging and branding are inextricably linked if you do it right. For businesses,...
View ArticleWhere Does Your Business Fit In?
One of the key components to marketing–and this applies to any type of business–is defining exactly where you fit in. Of course, we have to define “fit in.” What does that apply to exactly? Fitting in,...
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